Walmart
We created excitement for Walmart’s biggest sale of the year with eye-catching, upbeat and fun to watch videos.
The spots leveraged Aretha Franklin “You’re All I Need To Get By”, but were designed to captivate equally in a sound-off environment. Featured on the YouTube masthead, they received 100% share-of-voice for the duration of the sale.
624.9MM delivered impressions vs 425MM goal
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Impression Delivery: 147% (vs 100% benchmark)
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624.9MM delivered impressions vs 425MM goal 👀 Impression Delivery: 147% (vs 100% benchmark) 👀
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Dept W (Publicis)
CCO: Atit Shah
GCD: Mike McConnell
GCD: Molly Crawford
ACD: Reed Hoffman
ACD: Justine Pelayo
Producer: Sarah Ferrier
1st Ave Machine
Karim Zariffa
Ryan Carmody