T. Rowe Price

We re-introduced the investing world to T. Rowe Price with a category-busting brand platform: The Power of Curiosity

The financial category is stale and full of antiquated tropes. So in order to differentiate T. Rowe Price, we created a bold new identity for a brand that has been around forever but previously failed to stand out.

"'The Power of Curiosity' highlights the dynamic perspectives and deep insights our investment professionals bring to their work every day on behalf of our clients," said Theresa McLaughlin, T. Rowe Price's head of global marketing. "And I'm so proud of our advertising and marketing teams for their own curiosity and breakthrough creativity in bringing this campaign to life. The TV spots are highly entertaining and cinematic, and they help tell our story in a differentiated way." -LBB Online