SVP, Creative @ Digitas

Legendary Twists

 

We gave a playful twist to legendary World Cup moments for the FIFA x OREO partnership.

Nothing sparks playfulness in the world quite like our love of sports. Especially the World Cup. Amazing moments on the pitch bring us together. We tell people about them, we replay them, we even try to reenact them ourselves. To celebrate OREO and FIFA teaming up for the World Cup, we told bite-sized tales of historic World Cup moments. Through the imaginations of children, everyone got to experience these Legendary Twists for the first time again.

In addition to brand film, we also launched a UGC social campaign, tapping the playfulness of creators and fans around the globe.

  • Digitas
    CCO: Atit Shah
    VP, CD: Mike McConnell
    ACD: Jamie Fox
    ACD: Andrea Acevedo
    CW: Nick Holder
    Head of Production: Peter McCann

    Producer: Michelle Price

    The Marmalade

    Beta Petrol