Mike McConnell
SVP, Creative @ Digitas

It's Time To Pay Easy

 

We launched a digital wallet called ‘GoCart’ for FIS with the award-winning brand platform ‘It’s time to pay easy’

FIS and Digitas launched GoCart as the game-changing, future-proof digital wallet that vanquished the obstacles of conversion, so businesses get paid. No more passwords. No more long forms. No more abandoned shopping carts. 

The campaign won multiple awards, including a CLIO, and was shortlisted at The One Show.

‘It’s time to pay easy’ :15s

‘It’s time to pay easy’ :06s

47 MILLION IMPRESSIONS

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72,000 CLICKS

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123,000 PAGE VIEWS

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47 MILLION IMPRESSIONS 👀 72,000 CLICKS 👀 123,000 PAGE VIEWS 👀

  • Digitas
    CCO: Atit Shah
    GCD: Mike McConnell
    CD: Will Elliott
    CD: Sam Luchini
    Producer: Spring Clinton
    Strategy: Vanessa Toro

    Flipt
    Tiny Bullet
    Marco Gomez Del Moral

    Exile
    Grant Surmi

    Combustion