FAMOUS AMOS

Famous Amos

We relaunched Famous Amos after a long absence from shelves.

The brand’s heritage is rooted firmly in the unapologetic cool of the 1970s music scene - Wally Amos’ first investors included iconic artists like Marvin Gaye, Andy Warhol and Muhummad Ali - and unlike their east-coast competitors, their first location was on Sunset Blvd in Hollywood.

We reclaimed those west coast roots and the unmistakable vibes of Wally Amos, expressed through a launch campaign, package re-design, a LTO 50th Anniversary pack, and a vibrant design system that may as well have been architected by Wally Amos himself.

The “Famously You” launch campaign celebrates people who are timeless originals just like Wally. That "unapologetically myself" spirit and swagger runs through our hero – Steve and his Famously Fresh Lawn.