MiKE McConnell
SVP, Group Creative Director

T. Rowe Price

T. Rowe Price: Curiosity Uncover the 'Curiosity' campaign for T. Rowe Price, designed to engage clients through thought-provoking content and innovative financial solutions.

 

T. Rowe Price

THE POWER OF CURIOSITY

We re-introduced the investing world to T. Rowe Price with a category-busting brand platform: The Power of Curiosity

 

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We compared T. Rowe Price’s Exchange Traded Funds (ETFs) to high performance-vehicles that are Built to Outperform the Index.

 

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We re-imagined a suite of retirement product offerings from T. Rowe Price through the lens of Curiosity. Here’s my favorite of the bunch, Retirement Dream.

 

  • Digitas
    CCO: Atit Shah
    SVP: Mike McConnell
    SVP: Doug Speidel
    SVP: LaRonda Davis
    Exec Producer: Dana Thompson
    Producer: Louis André

    Partizan
    Dir: Antoine Bardou-Jacquet
    DP: Shawn Kim
    Louis Saint-Calbre
    Lisa Tauscher

    Work
    Bill Smedley
    Samara Kelly

    Mathematic Studios

    Butter Music + Sound

  • Digitas
    CCO: Atit Shah
    SVP: Mike McConnell
    SVP: Doug Speidel
    GCD: Sam Bruehl
    Exec Producer: Dana Thompson
    Producer: Louis André

    Partizan
    Dir: Antoine Bardou-Jacquet
    DP: Khalid Mohtaseb
    Louis Saint-Calbre
    Lisa Tauscher

    Work
    Bill Smedley

    Rodeo VFX

    Human Music

    Harbor SFX + Mix

  • Digitas
    CCO: Atit Shah
    SVP: Mike McConnell
    SVP: Doug Speidel
    GCD: Sam Bruehl
    Exec Producer: Dana Thompson
    Producer: Louis André

    Iconoclast
    Dir: We Are From LA
    DP: Arnau Valls Colomer
    Charles-Marie Anthonioz
    Joanna Nelson
    Caroline Pham
    Ayelet Weinerman

    Cabin
    Jojo King
    Stephanie Rose
    Adam Becht

    The Mill
    Antoine Douadi
    Katharine Mulderry

    Marmoset

    Butter