SVP, Group Creative Director

FAMOUS AMOS

Famous Amos Delve into the rebranding journey of Famous Amos, guided by Mike McConnell's vision to blend tradition with modern appeal, revitalizing the brand's connection with contemporary audiences.

 

Famous Amos

FAMOUSLY YOU

Brand Re-Launch: Following a long absence from shelves (and failed attempt at modernization), we re-launched the iconic brand with a campaign and design system worthy of its founder Wally Amos and its roots in 1970s Los Angeles.

 
  • Digitas
    CCO: Atit Shah
    SVP: Mike McConnell
    Head of Design: Jimmy Alleman
    VP, Design: Ashley Postiff
    ACD: Molly Prunka
    ACD: Erin Watson
    Producer: Shivang Chopra

    Partizan
    Dir: Alice Kong
    DP: Gus Benidelli
    Laura Morris
    Kimi Porter Thomas
    Lisa Tauscher

    White House Post NYC
    Lizzy Graham

    Mathematic VFX

    Music by Paul Bie


    Harbor SFX + Mix + Color