SVP, Group Creative Director
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FAMOUS AMOS

Famous Amos Delve into the rebranding journey of Famous Amos, guided by Mike McConnell's vision to blend tradition with modern appeal, revitalizing the brand's connection with contemporary audiences.

 

Famous Amos

WHAT ARE YOU FAMOUS FOR?

Brand Re-Launch: Following a long absence from shelves (and failed attempt at modernization), we re-launched the iconic brand with a campaign and design system worthy of its founder Wally Amos and its roots in 1970s Los Angeles.